How could environmentalist Bill McKibben possibly beat pop star Justin Bieber in the popularity stakes?
Well it was the result of a story in Rolling Stone magazine, published last year. Bieber made the cover but McKibben’s story, according to the magazine editor, got 10 times more “Likes” than the Bieber story.
It’s a great anecdote that McKibben likes to roll out and featured on his “Do the Math” tour of cities in the US. But the frivolity hides an important fact – the message behind the “Do the Math” tour that revolves around three figures.
Check out the VIDEO below to understand, very quickly, why these numbers matter – and why they blow Bieber away in the popularity stakes (though Rolling Stone, to be clear, may not be popular reading for Bieber fans – assuming Bieber fans can read …).
Check out what McKibben calls the “scary number.”
Hot Numbers – When Bill McKibben beat Justin Bieber
Do the Math – Trailer for the movie
For more on McKibben’s message, check out Global Warming’s Terrifying New Math (the story that beat out Bieber in a flurry of “Likes”).
For more insight, check out the link to the movie – HERE.
